Real Estate Agent Sites that deliver results!
Building Content For Your Real Estate Website
On the web content is king
By Mikel Ochs
SEO Consultant, AgentExcel
We are currently in a difficult real estate market and a lot of brokers and agents simply do not have the budget for a complete custom designed website and $1,000.00 a month to hire an SEO professional to skyrocket their site to the top of the organic rankings. Nor do agents and brokers have the time to spend away from sales to learn and implement essential SEO tactics to get their site highly visible to drive qualified traffic to their site.
One of the most important components of your Real Estate Website is the content it contains. A small investment of time on building content for your website can result in a large ROI. “Content is King” is something that is said by SEO professionals and in the industry time and again. The content on your site tells visitors and search engines what your site is about. If it is good relevant content then it will start to generate incoming links for you, thus help your ranking enormously.
You can hire someone to write your content for you, but who knows the real estate industry in your area better, you or someone who writes general content for all types of businesses? It is you, the real estate professional, who has a unique insight into your particular real estate market. It is you who knows what buyers are looking for and what sellers want - which is why you should be in control of your website’s content.
After you have developed your content you can have an SEO professional go through it and “optimize” the content, to give it that extra “bang for your buck.” Besides just sitting down and writing page after page of content you can also offer content on your site by including items such as;
- Buyer/Seller Guide
- Tools, such as a Mortgage Calculator
- Link to Area Schools
- Top 10 places to go in your area
- Brief Area History and Points of Interest
- You Real Estate Bio-Certifications/Designations, areas you specialize in…
- Past Client Testimonials
- Frequently Asked Questions (FAQ) section
AgentExcel sites also offers content that you can load into your site through the CMS from Realtor Magazine Online. You can then take the general content information and build off of it to make the information specific to your real estate business and market.
Taking the time to add some useful, relevant content to your website will go a long way. It sets the tone for your online presence, the type of broker/agent you are and significantly adds to your overall image or brand. The end result will be more clients and therefore more sales.