- Posted by mikel on February 10, 2010
You are going to spend a good amount of money for a decent site so in the end you are
going to want to choose a site that will suit your activity the best. If you want leads
(and if you will follow up with them) then a more functionally relevant website is going
to be best for you. If you really don’t want anything to do with the web and you feel that
you just need your name ‘out there’ somewhere then perhaps a less active site is a better
match for you.
Just remember that in order for a web site to be successful it must be able to excel at:
· Inbound marketing - Draw users to it
· Relevant - Contain information relevant to your clients
· Elicit Action – Your site should compel your visitors to leave their information
· Follow-up – You have to follow-up on the leads that your site generates for you
or you are not getting the full benefit of your site.
The last bit of advice that I will dispense with here is this: Don’t design your website yourself.
So many people get a brand new Mac or jump on WordPress and think that they have found
the key to ‘do it yourself.’ Ask yourself this, are your clients better off selling their own homes
without you? Of course not, and we all know the reasons why. Ergo, you should probably
let a professional build your website – for many of the same reasons. Above all, do not forget
that this site will represent you … and you as a brand.