Looking for Your Marketing Niche

There is no doubt that having a niche in larger markets is of benefit to you.  Sure, there are a lot of ways to
distinguish yourself in a larger market, but few quicker than finding a particular niche that you can cater to.

A recent NAR report showed that couples are actually declining as buyers while home sales among singles
are increaasing.  Let's look at the numbers:

  1999
2009
 Couples
 68%  60%
 Single Men
 7%  10%
 Single Women
 15%  21%
 

The rise in single women buying homes went up 6%.  Maybe a growing trend? 

That's the key though, find the trends that mix with your interests and make those your strengths.


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Disclaimer

The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.

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