- Posted by craig on June 26, 2009
As the real estate market tightened, agents suddenly got very honest with their clients and told them that spending advertising dollars in glossy monthly magazines was a waste of money. To many sellers (who think real estate agents are over-paid) this was an excuse for not spending money. Both parties are right. What you both want is for the listed property to sell quickly. Your job is to find potential buyers and show the property to them but when 85% of buyers start their search online compared to 0% did those 15 years ago your advertising needs to reflect this. Where do I advertise then? The simple response is “this is 2009 the same old advertising techniques we used in the 70's just are not as effective today”. Here's an example of a typical monthly add in a magazine (Circulation less than 30k) like "Homes & Land": Cost, for a full page ad average $500+; Results, seller sees ad and is happy, but you get few if any calls. Where as a PPC (pay-per-click) campaign might be seen by hundreds of thousands of potential clients and you only pay for the most interested of these. With a print ads, you have no idea how many people saw your advertisement. AgentExcel offers web marketing solutions that are tailored to get results, you might spend 1/3 of the money spent of a print ad but you will reach hundreds of thousands of targeted buyers per month; additionally, you will have access reports of how many people saw your ad and how many people responded (Sellers love to see this). Most listing agents know that their primary job is to market a property to sell for top dollar as quickly as possible but get lost in today’s rapidly changing internet solutions (remember a decade ago when Google was just starting out). We Can Help.
AgentExcel can help you to be more successful by stepping into 21st century and utilizing today’s resources. Contact us today Sales@agentexcel.com